Apple is doubling down on its AI strategy, with a leadership reshuffle and a major Siri overhaul to stay competitive. Kim Vorrath, a 36-year Apple veteran pivotal in the Vision Pro launch, is now a senior deputy in the AI division under John Giannandrea. This move signals Apple’s commitment to refining its AI approach, leveraging Vorrath’s extensive experience from the original iPhone team. 🚀
Despite the buzz around Apple Intelligence at WWDC, the company lags behind rivals like OpenAI and Google in AI impact. Key Siri upgrades, including on-screen content interpretation, may not debut until iOS 18.4. Meanwhile, AI-driven news summaries face a pause in iOS 18.3 due to accuracy concerns. This phased rollout reflects Apple’s cautious yet strategic pace in AI development. ⏳
Giannandrea’s memo highlights a focus on revamping Siri’s infrastructure and enhancing in-house AI models. This initiative aims to address past shortcomings and position Apple as a leader in AI innovation. With AI’s growing strategic importance, Apple’s investments here could surpass even the Vision Pro in long-term value. 💡
