Hold onto your Joy-Cons, folks, because Nintendo is not playing around this time! 🎮 The gaming giant has officially filed a lawsuit against Genki, the accessory maker that dared to flaunt unauthorized mockups of the yet-to-be-announced Switch 2 at CES 2025. And let me tell you, Nintendo is coming in hot with accusations of trademark infringement, unfair competition, and false advertising. Talk about a power move! 💥
According to the lawsuit, Genki allegedly embarked on a ‘strategic campaign’ to cash in on the hype surrounding Nintendo’s next-gen console. They promoted accessories claiming compatibility with the Switch 2, complete with the Switch logo, without any official access to the console. 😮 Nintendo was quick to shut down these claims, stating that neither the hardware nor the imagery were official. But Genki? They initially claimed access to a Switch 2, then backtracked, saying their mockups were based on ‘leaked information.’ Nintendo calls these statements ‘contradictory and inconsistent.’ Ouch.
Fast forward to January 16, when Nintendo finally announced the Switch 2. But even after the official reveal, Nintendo alleges Genki continued to ‘exploit the attention of the media and fan base.’ And get this—Genki even piggybacked on Nintendo Direct with their own ‘Genki Direct’ event. Bold move, Genki. Bold move. 🚀
In response to the lawsuit, Genki took to X to say they’re ‘taking it seriously’ and working with legal counsel. They also stood by their products, calling them ‘innovative’ and ‘original.’ Meanwhile, the Switch 2 is set to launch on June 5, and pre-orders are already a hot commodity. Will Genki survive this legal battle? Only time will tell. ⏳
